Kerry Skills for Life

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing. He guides readers through the key princ...

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures. After working as a senior executive in one of the country's leading manu...

You'll learn how to: Cast a vision for your company that includes three economic priorities; Clarify your marketing message; Install a sales framework that makes your customers the hero; Optimize your product offering; Run a management and productivity playbook that aligns your entire team; Use 5...

Cybersecurity is the protection against the unauthorized or criminal use of electronic data and the practice of ensuring the integrity, confidentiality, and availability of information. Being 'cyber-secure' means that a person or organization has both protected itself against attacks by cyber cri...

Expanded and extended, this new edition covers the latest tools, models, and options available on this popular generative AI platform. You'll learn best practices for using ChatGPT as a text and media generation tool, research assistant, and content reviewer. If you're new to the world of AI, you...

The newly updated fifth edition of 'Macs For Seniors' is filled with large, easy-to-read text, sharp figures and illustrations, and accessible instructions to help you give the Gen-Z or millennial in your life a run for their money. You'll learn how to customize your Mac so it works exactly the w...

This annual guide explains in plain English how to make the most of your money by investing wisely and by keeping your tax payments to a minimum.

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most ...

Delivers fluff-free information on making the latest version of Windows work for you. You'll get clear guidance on the basics, troubleshooting tips, and advice for staying safe while you use Windows to get online. Even if you've never used Windows before, this friendly guide will quickly teach yo...

This publication will transform your understanding of the way digital content is served, as well as explain echo chambers, the attention economy and why we are all still unprotected when it comes to digital media. It is essential reading for anyone who has ever worried about how compulsively they...